If you look around, you'll find a whole slew of companies claiming they make their product with love. Like many brands, Sabra salsa also wanted to share this sincere but far too common message. With a little digging, we found a way to make it memorable and scientifically accurate. Thanks to some singing farmers, now Sabra Salsa is literally made with love.
Once the campaign launched, it became an "Ad Week Editor's Pick" as well as appeared in publications across print and online publications.