Biofreeze.
We go on.
Every athlete finds a reason to keep going. We took that truth and made it the foundation of Biofreeze's first national campaign, transforming the brand from a simple pain reliever into a symbol of resilience. "We Go On" isn't just about enduring pain—it's about overcoming every obstacle in your path.
Athlete Stories
After the launch film, we told individual sport-specific stories across TV, digital and social. Each was unique to their sport but shared a common theme every athlete knows, resilience.


biofreeze No matter how far you go, don’t let pain slow you down. #WeGoOn
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biofreeze No matter how far you go, don’t let pain slow you down. #WeGoOn
​
View all 15 comments



biofreeze No matter how far you go, don’t let pain slow you down. #WeGoOn
​
View all 15 comments


biofreeze No matter how far you go, don’t let pain slow you down. #WeGoOn
​
View all 15 comments


biofreeze No matter how far you go, don’t let pain slow you down. #WeGoOn
​
View all 15 comments


biofreeze No matter how far you go, don’t let pain slow you down. #WeGoOn
​
View all 15 comments