Biofreeze Top

Biofreeze.
We go on.

Every athlete finds a reason to go on. We took that truth and brought it to life in Biofreeze's first national campaign. We elevated the brand into something bigger than a pain reliever by telling a story of resilience. "We go on" is about more than pushing through pain, it's about pushing through every obstacle ahead of you.

Athlete Stories

After the launch film, we told individual sport-specific stories across TV, digital and social. Each was unique to their sport but shared a common theme every athlete knows, resilience.