top of page
Biofreeze Top

Biofreeze.
We go on.

Every athlete finds a reason to keep going. We took that truth and made it the foundation of Biofreeze's first national campaign, transforming the brand from a simple pain reliever into a symbol of resilience. "We Go On" isn't just about enduring pain—it's about overcoming every obstacle in your path.

Athlete Stories

After the launch film, we told individual sport-specific stories across TV, digital and social. Each was unique to their sport but shared a common theme every athlete knows, resilience. 

IMG_4586.PNG

biofreeze No matter how far you go, don’t let pain slow you down. #WeGoOn

​

View all 15 comments

IMG_4586.PNG

biofreeze No matter how far you go, don’t let pain slow you down. #WeGoOn

​

View all 15 comments

IMG_4586.PNG

biofreeze No matter how far you go, don’t let pain slow you down. #WeGoOn

​

View all 15 comments

IMG_4586.PNG

biofreeze No matter how far you go, don’t let pain slow you down. #WeGoOn

​

View all 15 comments

IMG_4586.PNG

biofreeze No matter how far you go, don’t let pain slow you down. #WeGoOn

​

View all 15 comments

IMG_4586.PNG

biofreeze No matter how far you go, don’t let pain slow you down. #WeGoOn

​

View all 15 comments

bottom of page