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Litter Genie Top

Litter Genie.
The Litter Luxury.

Litter Genie is not just a litter disposal system. It's a litter luxury. It's the golden toilet of litter. And who are golden toilets for? Rock stars... or in this case, the rock stars of the internet. That's right, cats.

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Case Study

The music videos were just the beginning. We continued the campaign with a Twitter rap battle featuring Big Boi and T-Pain as well as a partnership with the social cat photo site, "I Can Have Cheeseburger.." See how it all went down in the case study. 


This small social campaign for a pet product created quite a bit of press appearing in the New York Times, Fast Company and was AdWeek's editor's pick. 

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