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Pringles.
Wow. You can stack them. 

The Superbowl is a time to say something big, something shocking, something like, "wow you can stack different Pringles." In Pringles first Superbowl campaign we create a senseless celebration of snacking, one that showed people a whole new way to eat the chip. Wow.

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Super Bowl Teasers

The week leading up to the game, we teased the campaign on social without fully telling the story of the Superbowl spot that would air. 

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This game day be wowed like you've never been wowed before. 

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Screen Shot 2022-06-07 at 3_41_50 PM.webp

This game day be wowed like you've never been wowed before. 

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(Hover for sound.)

Get wowed again and again. 

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Next, we expanded the campaign into an interactive stacking game where people could be "wowed" by any flavor stack they created. Visitors to the site, spent a shocking eight minutes on it stacking different flavors and sharing out the wows they received on social sites.

(Hover for sound.)

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Wow you can stack them. 

Screen Shot 2023-02-18 at 5.39.47 PM.png
Screen Shot 2022-06-07 at 3_41_50 PM.webp

Wow you can stack them. 

Screen Shot 2023-02-18 at 5.39.47 PM.png
Screen Shot 2022-06-07 at 3_41_50 PM.webp

Wow you can stack them. 

Screen Shot 2023-02-18 at 5.39.47 PM.png
Screen Shot 2022-06-07 at 3_41_50 PM.webp

Wow you can stack them. 

Screen Shot 2023-02-18 at 5.39.47 PM.png

Press & Social Reactions

The campaign elicited attention from major media outlets and loads of chatter on social sites. And even received shout out from Kevin Jonas on Twitter.

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