Wow. You can stack them.
Admit it, after decades of eating Pringles you never thought to stack different flavors to create new ones. But once you hear of it, it's the kind of thing that makes you dumbfoundedly say, "Wow." This tiny insight was the birth of an entire Superbowl campaign that still continues to appear every year.
One of the challenges of this campaign was making this "stacking tutorial" fun and memorable. So we created an interactive tutorial where you could be "wowed" by your own flavor stacks. And it worked – on average people spent a shocking eight minutes on the site stacking different flavors. Below is a site demo and all the "wows" that could wow you at WowYouCanStackPringles.com.
Press & Social Reactions
Like any good Superbowl campaign we elicited attention from major media outlets and loads of chatter on social sites. And we even got a shout out on Kevin and Bean one of the largest radio/podcast shows in the country.