Facebook.
Good Ideas Deserve to be Found.
Inside every small business is an idea. Some are simple, some are brave, some are a little bizarre. But each business's idea is perfect for someone out there. And with the help of personalized ads, both businesses and customers can find their kind of people. It's a special thing, really. That's why good ideas deserve
to be found.
We brought the whole campaign to life with the mother of good ideas and taste, the one and only Grace Jones.
Small Business, Big Stage.
Authentic Stories
After the launch film, we dove deeper into the businesses featured in the anthem. Short-form videos and social posts told their authentic stories of how they found just their kind of people.
Authentic Social Stories
On social, we went deeper telling the real stories of other sucessful small businesses whose good ideas were found by thousands of customers.
Streaming Audio
We partnered with Spotify and popular podcasts to bring our campaign to life for audio-first mediums and re-enlisted the
help of the mother of good ideas, Grace Jones.
(Click play to listen.)
(Click play to listen.)
Press
Once the campaign launched it sparked chatter on cable news shows and got noticed by publications like The Wall Street Journal, CNBC, Adage, Reuters and many more.
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Social Paintings
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META: Personalized ads help you discover @FranksHoney and thousands of other small businesses that are your kind of thing.
Meta.
Moment of Discovery.
In year two of Good Ideas Deserve to Be Found, we dramatized the moment people discover a small business in a personalized ad. With the help of Barcelona artist Ignasi Monreal, we created vibrant worlds that came to life in animated oil-paintings that ran in New York, LA and San Fransico.
Small Business, Big Stage
The campaign also elevated these small businesses to places usually reserved for global brands. Now local spice shops and corner nail salons appeared on animated billboards in Time's Square, LA's Sunset strip, San Fransisco's Union Square, even as hand painted murals.
We brought the paintings to social to reach people outside major cities, giving each small business even more attention and showing the power of personalized ads.
META: Personalized ads help you discover @scoopmarketplace and thousands of other small businesses that are your kind of thing.
META: Personalized ads help you discover @MacheRueDix and thousands of other small businesses that are your kind of thing.
META: Personalized ads help you discover @scoopmarketplace and thousands of other small businesses that are your kind of thing.
META: Personalized ads help you discover @ettienemarket and thousands of other small businesses that are your kind of thing.
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Press
Once the campaign launched, it received press for its unique whimsical approach and its illustration craft and it was covered by publications like Little Black Book.
