Meta.
Moment of Discovery.

In year two of Good Ideas Deserve to Be Found, we dramatized the moment people discover a small business in a personalized ad. With the help of Barcelona artist Ignasi Monreal, we created vibrant worlds that came to life in animated oil-paintings that ran in New York, LA and San Fransico. 

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Small Business, Big Stage

The campaign also elevated these small businesses to places usually reserved for global brands. Now local spice shops and corner nail salons appeared on animated billboards in Time's Square, LA's Sunset strip, San Fransisco's Union Square, even as hand painted murals.

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Social Paintings

We brought the paintings to social to reach people outside major cities, giving each small business even more attention and showing the power of personalized ads.  

META: Personalized ads help you discover @scoopmarketplace and thousands of other small businesses that are your kind of thing.

META: Personalized ads help you discover @MacheRueDix and thousands of other small businesses that are your kind of thing.

META: Personalized ads help you discover @scoopmarketplace and thousands of other small businesses that are your kind of thing.

META: Personalized ads help you discover @ettienemarket and thousands of other small businesses that are your kind of thing.

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Press

Once the campaign launched, it received press for its unique whimsical approach and its illustration craft and it was covered by publications like Little Black Book. 

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