Chase
One Bank.
Most banks treat everybody like they’re the same. But Chase is different, because each of their customers are different. We created a campaign to show no matter who you are, where you're at, or what you're into, there is one bank for you.
How we did it.
To make each spot memorable, we crafted compelling visual moments to heighten each film, like a POV soccer ball shot.
To make it look seamless, it took a steady cam, a power drill and post work to remove the camera rig.
Steady Cam with ball.
Drilled soccer ball.
Remove steady cam brace add spinning drilled ball.
Final shot.
Extending it to social.
We brought the concept to social, creating bespoke assets that still lived in the world of our spot.
Chase: Smart bankers. Convenient tools. One bank with the power of both.
Chase: Smart bankers. Convenient tools. One bank with the power of both.
How we did it.
To make each spot memorable, we crafted compelling visual moments to heighten each spot, like a snaking camera move that made each Chase app moment a bit more exciting. To pull it off we used a prob lens that pushed over the cellphone and then animated the screen in post.
Probe lens.
Sped up in post, notification animated.
Final shot.