Think of everything.
Commercial real estate is about more than signing on the dotted line. There are coastlines, tree lines, product lines even fiber optic lines — CBRE thinks about all of them. They examine every part of a business to find solutions that make real estate more than a line item, it's a way to realize your business goals.
We teamed up with two prolific photographers Chris Anderson and Robbie Lawrence to bring the campaign to life. Each film was treated like an art gallery, showing the beauty behind CBRE's brilliant thinking.
Depth of thinking.
We brought the concept to social, creating a graphic campaign that delves deeper into all the things CBRE thinks about.
CBRE: Be adept at adapting to keep yourself ahead of what’s coming. Think of everything. Realize anything.
CBRE: When optimal real estate isn’t enough,
go beyond. Think of everything. Realize anything.
CBRE: It’s yours. It’s ours. CBRE puts sustainability at the front of everything we do for a brighter future. Think of everything. Realize anything.
and planning everything.
CBRE does more than think of everything. They also plan, consider and analyze everything. In print we expanded on the things CBRE does to help companies realize their goals.
Once the campaign launched it gained the attention of news outlets as a B2B brand campaign that broke category conventions.