The Making Of Together.
The two biggest triggers of memories are smell and taste. So the better the food, the better the memories we have together. That was the thinking behind this global campaign for Kerrygold. Each spot relived a memory triggered by Kerrygold. And like real memories, each vignette was a bit hazy, disconnected, non-linear, and incomplete, yet still very full.
Expanding the stories.
We brought the human stories in our TV campaign to social by adapting them for an audio-off environment. We also expanded the stories we told, creating new social only content around ingredient stories of Kerrygold's grass-fed cows.
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