Pringles.
Wow. You can stack them.
The Superbowl is a time to say something big, something shocking, something like, "wow you can stack different Pringles." In Pringles first Superbowl campaign we create a senseless celebration of snacking, one that showed people a whole new way to eat the chip. Wow.
Super Bowl Teasers
The week leading up to the game, we teased the campaign on social without fully telling the story of the Superbowl spot that would air.
This game day be wowed like you've never been wowed before.
This game day be wowed like you've never been wowed before.
(Hover for sound.)
Get wowed again and again.
Next, we expanded the campaign into an interactive stacking game where people could be "wowed" by any flavor stack they created. Visitors to the site, spent a shocking eight minutes on it stacking different flavors and sharing out the wows they received on social sites.
(Hover for sound.)
Wow you can stack them.
Wow you can stack them.
Wow you can stack them.
Wow you can stack them.
Press & Social Reactions
The campaign elicited attention from major media outlets and loads of chatter on social sites. And even received shout out from Kevin Jonas on Twitter.
