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Every business at its heart is an idea. From the mundane to the acquired tastes, every unique, the macabre.  Each can be found in a small business. Each day millions of people and small businesses find each other with the help of Facebook ads. There's humanity in each of these ideas. And the good ones deserve to be found. 

Authentic Stories

After the launch film, we dove deeper into the businesses featured in the anthem. Short-form videos and social posts told their authentic stories of how they found just their kind of people. 

On social, we told detailed stories of small businesses

whose good idea had been found by thousands of customers.

SOCIAL

Authentic Social Stories

On social, we told the detailed stories of small businesses whose good ideas had been found by thousands of customers. 

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