Think of everything.
When you have the most accurate information on Earth, you see what others miss. That was the thinking behind this campaign for Bloomberg. Originally a company built on data and business services, they have grown into much more expanding into television and print journalism, giving even casual readers the chance to find insights beneath the surface.
In conjunction with the brand films, we created small bite-sized teasers that lead to long form news articles published by the reporting staff of Bloomberg.com.